Your Business is Not a Project

“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it was a nail.” Abraham Maslow.

The tools you use everyday at work have an influence on how you see things and how you approach problems. Craftsmen are very particular about their tools. The carpenters, cabinet makers, metal workers and boatbuilders that I’ve had the pleasure of coming in contact with are fanatical about their tools and their regular maintenance. Over the years, they’ve come to know which tools are exactly the right tools for each job they are undertaking. They understand the trade-offs that are made when they choose one tool over another.